剛剛過去的2021年，被看作是元宇宙元年。一些人相信，互聯網的“轉型窗口期”已經開啟，而轉型的方向，就是元宇宙。
The last 2021 was seen as the Woncosm Year. Some believe that the Internet's "transform window period" has been opened, and the direction of the transformation is the Woncosmos.
科幻作家劉慈欣被稱為“中國第一位元宇宙架構師”，前不久，網上流傳著“劉慈欣怒懟元宇宙”“劉慈欣稱元宇宙將引導人類走向死路”的消息。談及這些傳聞，他對中青報·中青網記者說：“沒說過。此前，我沒有對元宇宙發表過評論，我不是很了解這個, 覺得這裡面沒有什麼新的東西。”
Sci-fi writer Liu Tzu-Hin, who was called the “China's first dollar cosmonaut”, recently reported on the Internet that the “Yo Tse-Hin-Jin-Jin-Jin-Jin-Yong-Yin universe” “Yu said that the Yuan cosmos would lead mankind to the dead.” Speaking of these rumors, he said to the Chinese Qing-Jing-Jing journalist, “No. I didn't say it. I didn't comment on the meta-cosm, and I don't know it very well, and I don't think there's anything new in here.”
誰真正了解元宇宙？
Who really knows about Won-seok?
何展是英偉達中國區一位業務發展經理，他所負責的實時仿真和協作平台被看作是連接虛擬世界和現實世界的“數字虫洞”，也有人將其稱為通往元宇宙的“管道”。何展並不認為自己了解元宇宙，但這一概念走紅后，他的工作量卻是實實在在增加了兩三倍。
He is a business development manager in the Great Britain and China, whose current-day simulation and collaboration platform is seen as a “digital wormhole” linking the virtual and the real world, and who calls it a “pipe” to the meta-cosm. He does not think he knows the meta-cosm, but his workload has increased by two to three times.
廖勤櫻是微軟雲計算與人工智能事業部語音組首席產品經理，前不久，她所在團隊幫助打造的虛擬藝人推出最新單曲，引發關注。不少人認為這項工作頗具元宇宙范兒，廖勤櫻作為當事人卻表現得比較冷靜，在她看來，元宇宙是語音技術的應用場景之一，不管外界的潮水怎麼涌動，他們要做的還是把技術和市場做好。
Ms. Liao is the chief producer of the voice group of the Microsoft Clouds and Artificial Intelligence Department. Not long ago, her team helped to create the latest monologue to attract attention. Many people think that this job is a big piece of the universe, but that Liao is acting more calmly as the person in charge. In her view, the meta-cosm is one of the applications of voice technology, and whatever the tides of the outside world, they still have to do what they want to do and do what they want to do.
在科幻和科技人士之外，普通人又將如何與元宇宙發生聯系呢？有人調侃說，如果不打游戲、不被詐騙，可能暫時就不會發生聯系了。是這樣嗎？
How would ordinary people connect to the meta-cosmos beyond science fiction and technocrats? Some people argue that if they don't play games and don't cheat, there may be no connection for a while. Is that so?
設計虛擬形象月入5萬元，社交元宇宙初現端倪
designed to create a virtual image month of $50,000. >/strong's the beginning of the social universe.
虛擬人被認為是元宇宙的標志性要素之一。設計虛擬形象的人，被稱為捏臉師，這也被看作是帶頭沖進元宇宙的一個新職業。
Virtuals are considered to be one of the iconic elements of the meta-cosm. The designer of virtual images, called the face-cuffer, is also seen as leading a new career in the meta-cosm.
毛萬金就是一位85后兼職捏臉師。2021年，隨著“元宇宙第一股”Roblox在美國紐交所上市、扎克伯格宣布Facebook轉型元宇宙公司，網上有關元宇宙的消息明顯增多，元宇宙的風也吹到了毛萬金的身上。
Mau Man-jin is a 85-year-old face-cuffer. In 2021, Roblox, the first share of the Won-Cosmos, was listed at the New Deal in the United States, and Zuckerberg announced that Facebook-to-cosmos had increased online information about the Won-Cosmos, and that the wind of the Won-Cosmos was blowing on the moor.
在江蘇做皮具定制師的毛萬金，因在某社交軟件平台兼職“捏臉”，最多的一個月增加收入5萬余元。他說：“（兼職）比我工資高。我當時跟我老板開玩笑說，我可能要辭退他了。”
Mao Wan Kim, a leather tailor at Jiangsu, increased his earnings by over $50,000 in one month for a part-time job on a social software platform. He said, "A part-time job is higher than my salary. I was joking with my boss and said I might have to quit him."
按虛擬頭像約30元的平均售價來算，該平台當月有超過1600人購買了毛萬金設計的作品。“數量太龐大了！”接受中青報·中青網記者採訪時，這個計算結果把他自己也嚇了一跳。
On the basis of an average sales price of about $30 per virtual head, more than 1,600 people at the platform bought the gross gold designs during the month. “The numbers are too big!” When he was interviewed by a Chinese newspaper, Chinese and Chinese Internet journalist, the result was a shock to himself.
2018年，與相處8年的女友分手后，毛萬金無意中走進了這家網絡社交平台。起初，他隻把“捏臉”當成交朋友的紐帶，但隨著作品越來越受到認可，“捏臉”成為他自我表達的精神寄托。他說：“通過創造這些形象可以表達自己的感受，讓別人理解自己。”
In 2018, after breaking up with his eight-year-old girlfriend, Mao Jin inadvertently walked into this online social platform. Initially, he used the word “face” as a new belt to make friends, but as the work became more and more accepted, the word “face” became the epitome of his self-expression. He said, “It is by creating these images that he can express his feelings and make others understand himself.”
虛擬形象的表現力會被誰重視呢？一個可能的答案是，Z世代。
Who values the performance of virtual images? One possible answer is, Z generation.
1995年到2009年出生的人被稱為Z世代。毛萬金所在社交平台的副總裁、產品負責人車斌介紹，該平台目前近3400萬月活躍用戶中，大部分是以Z世代為代表的年輕人。該平台數據顯示，熱衷購買虛擬頭像的消費者主要來自一二線城市，佔比超過44%﹔18至27歲的用戶佔比達50.4%。
From 1995 to 2009, people born from 1995 to 2009 were referred to as the Z generation. The vice president and product manager of Mao Wanjin's social platform, which currently accounts for almost 34 million monthly active users, most of whom are young people from the Z generation. According to data from the platform, consumers who are interested in buying virtual images are mainly from a second-line city, accounting for more than 44% of the total; users aged 18 to 27 years, accounting for 50.4% of the total.
“為了去除顏值壓力，我們不支持用戶使用真實照片當頭像。”車斌說，“Z世代又是高度追求個性化的一代人，怎麼可能會願意用千篇一律的頭像呢？那多不酷啊！”隨著虛擬頭像的需求和供應雙雙上升，該平台目前約有80位像毛萬金這樣的簽約捏臉師。
“In order to remove the pressure of paint, we do not support the use of real photographs by users.” Chebin says, “Z generation is also a highly individualistic generation, how could he be willing to use a single image? That's not cool!” As the demand and supply of virtual images rises, the platform currently has about 80 signatures like Maulvan.
因為“捏臉”，毛萬金結交到不少志同道合的網友，他感到“鄰裡之間的熱絡感”重回生活。“就像以前在農村，大家都愛串門兒一樣，在線上看到哪個朋友開了‘捏臉’主題的語音房，就想過去看一下。”毛萬金說。
Because of his “face-stuffing” and the many like-minded online friends, Mao Jin is feeling the “hotness of the neighborhood” back into life. “As in the village before, everyone loved to hang around, seeing on the line a friend who opened a speech room on the theme “face-stuffing” and wanted to go over it.” Mao Jin said.
在他看來，在這個網絡空間中，大家更傾向於選擇相信彼此所展現出來的虛擬形象，“你可以成為你想成為的人”。他有一個“流量信任”理論，認為流量會篩選出“真相”，“一個人能在這裡待住就待住了，待不住就走了”。
In his view, in this network space, people are more inclined to believe in the virtual image of each other, “You can be the person you want to be.” He has a “flow trust” theory, which suggests that the flow will choose the “truth” and that “one can stay here, one can stay here, one can leave”.
現在，毛萬金和身邊的網友覺得，線上關系並非線下關系的補充，線上關系“既不排斥、也不強求”轉化為線下關系。
Now, Mao Wanjin and the rest of the network feel that the online relationship is not a complement to the offline relationship and that the online relationship “does not exclude, nor does it enforce” to the offline relationship.
毛萬金認為，這種線上相處模式就是他想象中的元宇宙模式。從網絡社交的角度來看，他甚至一度疑惑，自己好像已經生活在元宇宙那個概念裡了。
Moo Man-jin thinks that this is how he imagines the meta-cosmos. From the point of view of online socialization, he even wonders that he already lives in the meta-cosm concept.
車斌說，正是看到這種異於傳統的人際交往需求，他的團隊探索了未來社交的場景和應用，並在2021年年初提出要打造“社交元宇宙”。他說：“不論現在元宇宙概念火爆與否，都不影響我們對未來社交進行思考和探索”。
Chebin said that it was precisely in view of the traditional need for people to interact, that his team explored the scenes and applications of future socialization and proposed the creation of a “social universe” in early 2021. He said, “No matter how hot the concept of the meta-cosmos is now, it does not affect us to think about and explore future socialization.”
元宇宙敲鑼打鼓之前，科技已悄然上路
Technology is on the way before the strong cosmos plays the drums
前不久，微軟首席執行官薩提亞在談到該公司的元宇宙平台時表示：“今天我們展示的只是開端，現在元宇宙這個新平台、新應用程序，與我們在20世紀90年代初談論網絡和網站時無異。”
Not long ago, the CEO of Microsoft, Satya, speaking about the company's meta-cosmos platform, said: “Today, we are showing only the beginning, and the new platform, the new application, is no different from when we talked about networks and websites in the early 1990s.”
在一些科技界人士看來，元宇宙這一概念，更像是需求牽引著技術一路走到今天，“有人給這條路插了一個路標，上面寫著前方是元宇宙”。或許普通公眾更應該關注的是，這一前進方向將如何改善現實生活。
In the eyes of some technologists, the concept of the Yuan Universe is more like the need to drive technology all the way to today: “Someone inserted a sign into this path, which says that the forward is the Yuan universe.” Perhaps the general public should be more concerned about how this way forward will improve real life.
廖勤櫻說，此次用於打造虛擬藝人的語音合成技術，微軟已經有近30年的積累。2018年，該團隊實現了端到端深度神經網絡語音合成產品化的技術突破。在她看來，這一突破，讓降低該技術的使用門檻成為可能，相當於在人工智能“平民化”的道路上又邁出了一步。
In 2018, the team realized a technological breakthrough in psycho-neural synthesis. In her view, this breakthrough made it possible to reduce the use of the technology, amounting to another step on the path of artificial intelligence “civilization”.
要讓虛擬聲音“從無到有”，需要先給人工智能尋找一個學習和模仿的對象——一個真人。廖勤櫻介紹，以往的主流語音合成技術，比如拼接合成法，往往需要發音人提供超過10個小時的穩定錄音，錄制時間前后可達兩三個月。而最新的深度神經網絡計算機合成技術，可將這一成本縮小到十分之一，甚至二十分之一。這有利於讓技術觸達更多人。
To make virtual sound “never,” it is necessary first to find an artificial intelligence that learns and imitates -- a real person. Ms. Liao's introduction that in the past, mainstream speech synthesis techniques, such as synthesizing, often require pronunciators to provide a steady recording for more than 10 hours, up to two or three months before and after recording. And the latest deep-secular network computer synthesis technology can reduce the cost to one tenth, or even one twentieth.
她透露，該團隊正在嘗試用這項技術，幫助漸凍症患者在徹底失聲之前，提前保留下自己的聲音。
She revealed that the team was trying to use this technique to help people with freezing to keep their voices in advance before they lost their voice.
何展認為，技術之所以在朝著3D虛擬世界發展，是因為它能夠回饋現實社會，提升人們在現實社會中的生產、生活品質。
The idea is that technology is moving towards a virtual 3D world because it is able to return to reality and improve the quality of people's production and lives in reality.
雖然何展的業務量被元宇宙概念拉升，諸如銀行、金融機構、電信公司等非傳統合作領域的公司紛紛前來咨詢，但他並不願意把Omniverse平台包裝成實現元宇宙的工具。他說：“我們更樂見於大家關注技術本身，而不是關注概念。”
Although the concept of what is going on has been driven by the concept of the meta-cosm, and companies in untraditional areas of cooperation, such as banks, financial institutions, telecommunications, etc., have come forward to consult, he has not been willing to package the Omniverse platform into a tool to realize the meta-cosm. He says, "We are more interested in the technology itself than in the concept."
英偉達高級解決方案架構師宋毅明解釋，基於強大的算力，該平台的通用場景描述技術，可以將現實世界的場景“傳遞”到虛擬世界中，從而幫助大家在虛擬世界中解決現實問題。
On the basis of a great measure of arithmetic, the platform’s universal scenario mapping technique can “transmit” the realities of the world to the virtual world and help solve real problems in the virtual world.
何展舉例說，基於該平台，愛立信公司正在採用數字孿生方法，模擬5G基站與城市環境之間的作用，更好地布局5G基站的位置﹔近期，美國某地的火災預防與控制部門，決定使用該平台的人工智能和數字孿生模擬技術，實現火情可視化，預測火情的發展。
One example is that, based on the platform, Ericsson is using a digital way to simulate the role of the 5G station and the urban environment to better locate the 5G station; recently, the fire prevention and control department in some parts of the United States decided to use the platform's artificial intelligence and digital simulation technology to visualize and predict the development of the fire.
普通人如何不被割韭菜，神話往往都是假話
How ordinary people don't cut their vegetables, myths are often false.
不過，在技術耐心迭代的時候，資本已跑出了加速度。這對於有意搭乘元宇宙發展快車的普通人來說，機遇與風險並存。
However, when technology is patient, capital runs out of speed. For ordinary people who want to ride the Woncosmos fast, there are both opportunities and risks.
清華大學新聞學院教授沈陽將資本對元宇宙的態度分成三類：理性、泡沫、詐騙。
At Qinghua University School of Journalism, Shenyang divided the attitude of capital into three categories: rationality, bubbles, fraud.
首先是專業機構和個人的部分理性投資，這部分資金流向了掌握關鍵技術的企業。
The first is part of the intellectual investment of professional institutions and individuals, which goes to firms that have access to key technology.
第二種是泡沫資本非理性的、甚至是帶有炒作性質的追捧。想避開泡沫，就要看看它以前做成過什麼，是不是這次還能做成，如果一家公司以前什麼也沒做成過，現在看來也不具備做成的條件，那就需要警惕。
The second is the irrationality of bubble capital, or even the preposterous nature of it. To avoid the bubble, we need to see what it has done before, whether it can be done this time, and if a company has not done anything before and now does not seem prepared, we need to be vigilant.
第三種則是詐騙行為。無論是“用后入場的資金填補前面窟窿”的元宇宙區塊鏈游戲騙局，還是打著元宇宙虛擬房地產名義進行的炒作和投機行為，沈陽都將其詐騙原理統稱為“擊鼓傳花”。在這種情況下，“普通人很容易被割韭菜”。
The third type of fraud is fraud. Whether it is a meta-cosm game game that “fills the favelas with back-in-the-field money”, or a campaign or a project under the name of a virtual real estate in the meta-cosmos, Shenyang describes fraud as a “crowding flower.” In this case, “the average person can easily be cut.
他給出建議，首先要培養風險感知的能力，從正規渠道獲取信息﹔同時要善於學習，可以先體驗一下虛擬現實技術，找找感覺﹔最重要的是，凡是涉及“要掏錢的事情”，一定要慎重。他提醒大家：“不要相信一夜暴富的神話，神話往往都是假話。”（記者 張茜）
He advised, first of all, to develop the ability to be aware of the risks and to obtain information from regular channels; to learn at the same time, to experience virtual reality techniques and find feelings; and, most importantly, to be careful in all matters involving “the need to pay for money”. He warned, “Don’t believe the myths of one night being rich, they are often false.” (Reporter Zhang Xi)
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