每经记者 张虹蕾 每经编辑 胥帅
2018全球媒体区块链峰会现场
“区块链媒体数量占据整个区块链机构总量比例的14％”。如果不是在7月下旬举办的全球媒体区块链峰会上公布这一数据，恐怕很多人不会想到区块链媒体在整个生态中已经占据了一片江山。
& ldquo; block chain media account for 14% of the total number of block chain institutions & & rdquao; if this figure had not been published at the Global Media Block Chain Summit in late July, many would not have thought that block chain media had already taken over an entire ecological area.
“（区块链媒体）有一些乱象和泡沫，实际上它正是生命活力的一种呈现，这也是正常现象。形成更加健全、良好的传媒生态，这也是必须的。”作为传媒学界的权威专家，北京师范大学新闻传播学院执行院长喻国明在峰会演讲中表示。
& & ldquo; (block chain media) has some tangles and bubbles, which are actually a sign of life's vitality, which is also normal. It is also necessary to develop a sounder and better media ecology. & rdquo; as an authoritative expert in media science, the Executive Director of the Beijing Teacher Training University School of Journalism and Communication stated in his speech at the summit.
《每日经济新闻》记者注意到，此前区块链媒体很大程度上是依赖于代投业务盈利，但是随着代投机构化，其盈利能力面临挑战。数据显示，眼下有50%的区块链媒体尚未获得投资，未来行业的分化和洗牌或将加速。
According to Daily Economic News, while former block-chain media were largely dependent on sub-investment for profit, their profitability was challenged with institutionalization. Data show that 50% of block-link media are not investing in it at this point, and that future industries will divide and shuffle or accelerate.
李华是一位深耕财经报道近十年的传媒“老兵”。不过，就在2018年上半年，他离开了供职多年的传统新闻媒体，投身区块链创业大潮，他创办的区块链垂直媒体还获得了多家机构的投资。类似情况的还有林峰，其在2018年上半年南下深圳，很快创办区块链自媒体。
Lihua, a proficient media reporter for almost a decade, & ldquo; veterans & rdquo; however, in the first half of 2018, he left the traditional news media for many years and became involved in block-link business, and the vertical media he created received investment from a number of institutions. In a similar vein, Lin Peak, in the late south of Shenzhen in the first half of 2018, quickly set up a chain from the media.
放眼全球，资深媒体人士已成为转型区块链的“香饽饽”。不久前，美国《华盛顿邮报》的一名副总出任了某区块链媒体公司的CEO，这一度成为媒体行业热议的话题。
Looking around the world, senior media figures have become & & ldquao; & & rdquao; & in the chain of transition. Not long ago, one of the vice-presidents of the Washington Post of the United States took up the role of CEO, a regional chain media company, as a topic of intense discussion in the media industry.
BOSS直聘数据显示，2018年前两个月，区块链相关人才的招聘需求较去年同期同比增长9.7倍。与此同时，一批瞄准区块链或向区块链转型的媒体平台也如雨后春笋般涌现。在全球媒体区块链峰会上公布的一组数据显示，区块链媒体数量占据整个区块链机构总量的比例达14％，其中既有做深度内容的媒体，也有主攻快讯的平台。
In the first two months of 2018, BOSS data showed a 9.7-fold increase in recruitment demand for block-chain-related talent over the same period last year. At the same time, media platforms that aim at block chains or transform into block-chains have sprung up.
“有一些乱象和泡沫，实际上它正是生命活力的一种呈现，它需要有这样的一个东西。如果一滩死水，这是生命力衰退、衰亡的象征。”北京师范大学新闻传播学院执行院长喻国明表示，形成更加健全、良好的传媒生态，这也是必须的。
& & ldquo; there's some chaos and bubbles, which are actually a manifestation of life's vitality, and it needs something like this. If a pool of dead water is a symbol of life's decline and decline. & rdquo; and the Executive Director of the Beijing Teacher Training University School of Journalism and Communication, who says that it is also necessary to develop a sounder and better media ecology.
即便区块链媒体竞争激烈，并被业界视为是一种生命活力，但行业的问题也不容忽视。全球媒体区块链联盟（BIMG）高级研究员、“明镜台”创始人齐稚提到，现在行业中存在“一两个人办一个公众号”、“没有新闻专业知识出来写文章”的现象，去年年中的时候，区块链专业媒体很少，但短短一年的时间已经成长到几百、上千家媒体。
The industry’s problems cannot be ignored, even if the block chain media are highly competitive and perceived by industry as a living dynamic. The Global Media Chain Alliance (BIMG) senior researcher, &ldquao; the mirror & rdquao; the founder’s naive mention of the existence of &ldquao in the industry; one or two people running a public number & & rdquao; & & & & ldquao; the lack of journalistic expertise to write & & rdquao; and the fact that in the middle of last year, there was very little professional media in the chain, but only one year has grown to hundreds and thousands of media.
此外，根据IT桔子数据显示，区块链媒体里尚未获得投资的比例占据50.31%，获天使轮融资的比例占据25.16%，获A轮融资的更少，仅为8.81%。BIMG高级研究员齐稚提到，区块链媒体处于“良莠不齐，泥沙俱下”的情况。
In addition, according to IT orange data, 50.31% of block chain media have not received investment, 25.16% have received Angel Wheel financing, and 8.81% have received less A Round financing. BIMG Senior Researcher Quaker mentioned that block chain media are in “ mixed, muddy & & rdquo;
福布斯中国CEO李思卫在2018全球媒体区块链峰会上介绍，2018年中国步入“区块链元年”，目前从事区块链相关业务的企业超过2000家。他认为，高歌猛进后的区块链产业，正在进入相对理性时期和存量博弈阶段，未来行业集中度将提升。
Forbes, at the Global Media Block Chain Summit in 2018, CEO Li Si Wei, China, introduced China’s entry into & & & & & & & & & & & & & & &, in 2018, where more than 2,000 businesses are currently involved in block chain-related business. He argued that the sector chain industry, after the high-song movement, was entering a period of relative rationality and stock-matching, and that the concentration of the industry would increase in the future.
“有没有接受真正的媒体培训？有没有想着怎么去为行业从业者发声？怎么从投资者利益保护出发？”节点资本创始合伙人杜均则认为，思考这些问题的人才称得上是真正的媒体，目前很多区块链媒体都算不上媒体，充其量是一个资讯平台或者数据平台，很多区块链媒体没有专业的行业背景和从业资格。
& & & ldquo; Is there any real media training? Are you thinking about how to speak for industrial practitioners? How to protect investors' interests? & & & & & rdquo; Doo, node capital founder, argues that people who think about these issues are real media, and that many block chains are not currently media, at best an information or data platform, and that many block chains have no professional industry background or qualifications.
区块链投资人陈伟星对《每日经济新闻》记者表示，媒体本来承担的责任就是要有公信力，要保护更多的人免受欺诈。“要有价值观，要有深度，不要哗众取宠。”这是投资人赵东对区块链媒体提出的希望。
& & ldquo; values, depth, and popularity. & & rdquao; this is the hope of the investor Jo Dong for the chain media.
“之前，区块链媒体很大程度上是依赖于代投业务盈利，但是现在代投已经越来越机构化了，媒体失去了一大块可盈利的阵地。”国内金融链FinChain的创始人、CEO文四云对《每日经济新闻》记者表示，随着区块链行业的发展，媒体必然要面对洗牌，区块链是非常垂直的领域，那些从来没有买过比特币、看过白皮书的区块链媒体，其内容输出对行业必然是没有价值的，会被市场淘汰。
& & & & ldquo; Previously, block chain media relied heavily on surrogate ventures for profit, but now they are becoming more institutionalized and the media have lost a large number of profitable positions. & & & & & ; Founder of the domestic financial chain, Fin Chain, CEO, told the Daily Economic News journalist that as the sector develops, the media will have to deal with shuffling, the sector chain is very vertical, and the sector media that have never bought bitcoin, read white papers, whose output is necessarily of no value to the industry and will be eliminated from the market.
“现在有个别的媒体既无知又无耻，无知是不懂行业，不懂区块链的基础知识，无耻是为了钱，什么话都说，什么事情都敢做。”文四云提到，随着行业的发展，token（通常译为通证经济，币圈区块链的经济模式）越来越多，市场也就需要更多的分析类的媒体，来帮助用户筛选项目，指导其投资。但这需要媒体有更强的专业能力，这一身份类似券商的分析师。
& & ldquo; there are now individual media that are both ignorant and shameless, ignorant of the profession, ignorant of the basic knowledge of the block chain, shamelessly for money, and dare to do anything. & & & & & & & redquao; mentioned that, as the industry grows, token (usually translated into the mediocre economy, the economic model of the currency chain) is growing, the market also needs more analytical media to help users screen projects and direct their investments.
在文四云看来，未来的区块链媒体也会走向细分领域，比如做会议活动的媒体是有一定盈利能力，并能积累很多资源，这将获得更多的发展机会。另外对行业有深刻洞察，能写出深度文章的，也会获得一批忠实粉丝，从而拥有在市场上的生存机会。在齐稚看来，明确行业层次分工、建立和传播客观的知识理念、建立行业的标准化体系、建立人才梯队培养机制是非常重要的。
It is also important to define the division of labour at the industry level, to create and disseminate objective knowledge, to set up a standardized system for the industry, and to set up a training mechanism for talent squads.
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