原文标题：《详解币安 Launchpad 项目 Hooked 经济模型以及产品玩法》
Original title: Detailed description of the Hunchpad Project Hooked Economic Model and the Product Playing Act
11 月 23 日，币安发布公告称，币安即将上线第 29 个 Launchpad 项目 Hooked Protocol（HOOK）。此次 Launchpad 为 BNB 专场，基于投入模式，根据用户 7 日的 BNB 日平均持仓确定用户可投入额度。BNB 持仓快照周期：11 月 24 日 08:00 至 12 月 01 日 08:00（东八区时间）。
On November 23, a currency announcement was issued stating that the currency is about to be on the line for the 29th Launchpad project, Hooked Protocol (HOOK). Launchpad is a BNB special session, which is based on input mode and determines the amount of input available to users based on the average BNB day holdings of 7 November. BNB warehouse-held snapshot cycle: November 24 08:00 to December 01 08:00 (East District Time).
Hooked Protocol 是一个具有Token经济学设计的社区驱动的社交网络，用户可获得游戏化的体验，目前团队正在集成钱包和 DID。此前，币安官方披露 Binance Labs 与红杉种子基金领投了 Hooked Protocol 的种子轮融资，A&T Capital 等参投，融资金额未披露。
Hooked Protocol is a community-driven social network with Token economic design that allows users to have a playful experience, and the team is now integrating wallets and DDs. Previously, Binance Labs and the Redwood Seeds Fund had received seed rotation financing from Hooked Protocol, A&T Capital, etc., without disclosure.
Hooked Protocol 旨在为 Web3 构建入口，为用户和企业提供量身定制的 Learn&Earn 产品体验和基础设施以进入 Web3 世界。Hooked 已在印度尼西亚和巴西推出了一款名为 Wild Cash 的答题赚钱产品，目前月活跃用户超过 200 万。该应用程序配备了游戏化学习功能，并通过其内置的社交推荐机制实现了指数级增长。
Hooked Protocol aims to build portals for Web3 to provide users and businesses with customized Learn&Earn product experiences and infrastructure to enter the world. Hooked has launched an answer-making product called Wild Cash in Indonesia and Brazil, which currently has more than 2 million active users per month. The application is equipped with a game learning function and has achieved exponential growth through its built-in social referral mechanism.
本文将为你详解 Hooked Protocol 的团队、经济模型、产品体验、赚币玩法等。
This paper will provide you with an overview of Hooked Protocol’s team, economic model, product experience, currency games, etc.
Jason Y 是 Hooked 协议的首席执行官，曾就职于优步和 Meta（原 Facebook），从事消费互联网及战略增长 10 余年，曾打造多款产品，具有经营 web2 用户过亿的经验。根据 A&T Capital 披露，Hooked 协议团队成员来自于腾讯曾经投资的米读（阅文集团旗下）文字类增长平台，核心团队具有丰富的 2C 市场推广经验和极强的产品能力。在 Jason Y 领英中，其隐藏了 2018 年至 2022 年的工作，但据多家媒体报道，米读的 CEO 杨骥在 Facebook 和 Uber 的工作时间与 Jason 一致，今年 10 月也有传言称杨骥从米读离职。Jess L 是首席营销官，曾就职于优步和谷歌，从领英的信息来看，他们二人是在优步时的同事。
According to A&T Capital, members of the Hooked Agreement team came from a text-based growth platform (under the banner of the Group of Readers) that had been invested, and the core team had a wealth of 2C marketing experience and a great product capability. In Jason Y, it had hidden its work from 2018 to 2022, but according to a number of media reports, CEO Yang was working with Jason on Facebook and Uber, and in October this year there was a rumor that Yang had left from the rice market.
Hooked 协议目前已经推出第一个试点应用，名为 Wild Cash。据 Binance Research 信息，Hooked 发布后不久便成为印度尼西亚第一个，也是唯一一个连续 9 天在 Google Play 排名中占据主导地位的 Web3 应用程序，月活跃用户超过 200 万。
The Hooked protocol has now launched its first pilot application, Wild Cash. According to Binance Research, Hooked became Indonesia’s first and only Web3 application to dominate Google Play’s ranking for nine consecutive days, with more than 2 million active users per month.
Wild Cash 目前只能通过谷歌 Play 商店下载，可以使用谷歌账号或 Facebook 账号登录，然后根据产品指引选择应用内语种，即可参与玩赚。需要注意的是，语种一旦选定便不能更改。用户成功注册 Wild Cash 后，其会为用户分配一个加密货币钱包地址，暂时没有导出钱包私钥和用户导入自有钱包的入口。
Wild Cash can currently be downloaded only through Google Play, can log in Google accounts or Facebook accounts, and then choose to use the native language in accordance with the product guide. Note that language cannot be changed once selected. Once the user has successfully registered Wild Cash, it assigns an encrypted currency wallet address to the user, which for the time being has not exported the wallet's private key or the user's import to its own wallet.
当你邀请的用户开始挖矿，你将可以获得被邀请人挖矿奖励的 5%。该奖励是平台奖励，被邀请人的挖矿奖励不会减少。在邀请界面，你可以点击相应按钮提醒被邀请人参与挖矿，每 24 小时可以提醒一次。
When you start digging, you get 5% of the invited person's incentive to dig. The reward is a platform reward, and the invited person's incentive to dig does not decrease. At the invitation interface, you can click on the corresponding button to remind the invited person to participate in mining, which can be reminded every 24 hours.
应用默认的挖矿效率为每秒挖出 1 枚 Gold，挖矿时间为 1h，单账号上限为每 24h 产出 10000 枚 Gold。用户可通过点击 Tap 按钮来提升挖矿效率，也可以铸造挖矿效率更高的锄头。2HGT/s 效率的锄头铸造价格为 9600 枚 Gold，3/s 效率的锄头铸造价格为 19800 枚 Gold。同时可以提升矿车容量来提升每日可挖矿数量，16000/24h 矿车铸造价格为 36000 枚 Gold，33000/24h 矿车铸造价格为 68000 枚 Gold。
Applying the default mining efficiency to dig 1 Gold per second, dig 1h, with a single account cap of 10000 Gold per 24h output. Users can improve mining efficiency by clicking on the Tap button, or they can cast more efficient moorings. 2 HGT/s efficient hammer-making costs 9,600 Gold, 3/s efficient hammer-making costs 19,800 Gold.
按照系统设定，首要任务是升级挖矿效率和矿车容量，将自己的日产币量提升道最高。
According to the system, the primary task is to upgrade the efficiency of mining and the capacity of the mine vehicles and to raise their own yen to the highest level.
锄头提升到 3 级挖矿效率为 3/s，正常速度挖 1h 可获得 10800 枚，此时 1 级矿车容量足够。如果外加用户点击屏幕提升挖矿效率，需要买个 2 级矿车。因此，开始挖矿后，你可首先升级锄头，下一个 24h 后继续升级锄头到 3 级，然后第二个 24h 后升级矿车容量。第三个 24h 后升级锄头，该效率目前为盲盒形式，因此此后操作根据锄头效率而定。
Upgraded to level 3 mining efficiency of 3/s, the normal speed of digging 1h can get 10,800 units, at which point the capacity of a class 1 mine vehicle is sufficient. If you also click on the screen to increase the efficiency of mining, you need to buy a class 2 miner. Therefore, you can upgrade the head first after you start digging. The next 24h will upgrade the head to level 3 and then the second 24h will upgrade the capacity of the mine vehicle. The third 24h will upgrade the head, which is now in the form of a blind box, and the subsequent operation will be based on the efficiency of the head.
Hooked 协议于 10 月 24 日宣布在 BNB Chain 主网上线，预计 2022 年第四季度拓展到其他 Layer 1 网络（比如 Solana、Avalanche 等），同时进行全球市场扩张，在更多地区推出竞猜体验。
The Hooked agreement was announced on the BNB Chain main web site on October 24, and is expected to expand to other Layer 1 networks (e.g. Solana, Avalanche, etc.) in the fourth quarter of 2022, along with global market expansion and competitive experiences in more areas.
2023 年上半年推出更加多样化的游戏化学习体验，与更多 Web3 项目建立持续合作和伙伴关系，同时推出 Hooked 社区用户的钱包解决方案。2023 年下半年成为最大的 Web3 探索者社区之一，推出 Hooked 协议的 DAO 治理结构探索。同时利用 Hooked 生态系统基础设施推出更多不同的应用，为生态系统开发人员推出的应用中间件解决方案（钱包、DID 等），探索商业模式。
2023 The first half of the year saw the launch of a more diverse playful learning experience, ongoing collaboration and partnerships with more Web3 projects, and the launch of the Hooked community user wallet solution. The second half of the year was one of the largest web3 community of explorers, with the launch of the Hooked Agreement’s DAO governance structure explored.
根据币安披露信息，Hooked 协议和 BNB 链之间将长期持久的合作，从而激励 Hooked 社区探索具有吸引力的利益和多样化体验的 BNB 链生态系统。
On the basis of currency disclosure, there will be long-term and sustained cooperation between the Hooked protocol and the BNB chain, thereby motivating the Hooked community to explore the BNB chain ecosystem with attractive benefits and diversified experiences.
从生态需要来看，当前的 Binance 生态中除 Stepn 引发短期 FOMO 使得 BNB 链上经济活动极其活跃外，目前未出现其他类似现象级的产品，Hooked 协议具有吸引更多用户进入 BNB 链的潜力。但这依赖于 Hooked 协议内的经济循环足够多样，不然又是一阵 FOMO 情绪过后的沉寂。
From an ecological point of view, apart from the short-term FOMO triggering by Stepn, which makes the BNB chain extremely active, there is currently no similar phenomenon-like product, and the Hooked protocol has the potential to attract more users into the BNB chain. But it depends on the diversity of the economic cycles within the Hooked agreement, or another post-FOMO mood.
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