百度布局数字人等Web3.0基础设施 AI实现营销“破圈”

资讯 2024-07-03 阅读:27 评论:0

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<div><section data-type="rtext">【环球网科技综合报道】“随着元宇宙、数字人等Web3.0基础设施的构建，品牌营销有了更多想象空间，与其观望还不如充分下场。”6月23日，在第六期“AI呀，我去”开放日活动上，百度集团品牌负责人曹语馨表示。“With the construction of the Web3.0 infrastructure in the meta-cosm, digital people, etc., brand marketing has become more imaginative and less likely to end up watching.” On June 23, at the 6th Open Day “AI, I go,” 100-degree brand leader Cao said.<img data-alt="" src="https://img.huanqiucdn.cn/dp/api/files/imageDir/862bb7638b74a83edace910116c2342du5.jpg?imageView2/2/w/1260" />据百度移动生态事业群组市场部总经理尹英利介绍，有78%的品牌主开始尝试或者正在考虑Web3.0的营销方式，Web3.0已经成为一道品牌营销必答题。目前，百度基于AI能力搭建了Web3.0的基础设施，并落地了多个品牌营销案例，为品牌营销提供不同场景下的Web3.0解决方案，助力产业升级和营销创新。According to YOON Yingli, the Managing Director of the market department of the 100-degree mobile eco-business group, 78% of brand owners have started to try or are considering Web3.0 marketing, and Web3.0 has become an integral part of brand marketing. At present, 100% have built Web3.0 infrastructure based on AI capabilities, and have landed in several brand marketing cases, providing Web3.0 solutions for brand marketing in different contexts, helping industry upgrading and marketing innovation.
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 曹语馨介绍称，百度当前要做便是基于AI能力，打造Web3.0的基础设施。相较于布局直接和消费者互动的“前端”，百度正在布局的是能够支撑起Web3.0的“后端”，即从底层技术到产品、再到标准化解决方案的基础设施。其中，百度大模型、云计算、边缘计算等AI技术是能够实现基础设施布局的底层核心能力。In contrast to the “front-end” of direct and consumer interaction on the layout, the “back-end” of Web3.0 is being configured as an infrastructure that can support the “back-end” of Web3.0, from bottom-level technology to product-to-standard solutions. Among these, hundreds of large models, cloud computing, margin-calculation, etc., are the bottom core capabilities that enable the infrastructure layout.“Web3.0的到来意味着内容生产方式和品牌营销方式的改变。”曹语馨表示，目前百度已经发布了首个国产元宇宙产品希壤和多款数字人，百度超级链也已入局NFT数字藏品。正是这些Web3.0基础设施的构建，才使得百度在赋能品牌营销方面有了更多想象力。“Web3.0’s arrival means a change in the way content is produced and brand is marketed.” Cao Cox says that now 100% of the first national dollar cosmopolitan product has been released, and 100% of the superlinks are in the NFT digital collection. It is the construction of the Web3.0 infrastructure that gives 100% more imagination in enabling brand marketing.尹英利介绍称，有78%的品牌主开始尝试或者正在考虑Web3.0的营销方式。在他看来，AI将成为营销的全新基建和媒介， 帮助品牌抢占Web3.0时代的第一波红利。比如元宇宙、AR、VR将带来全新的交互场景，AIGC带来的内容生产革命提升了链接用户的效能。In his view, AI would be a new infrastructure and medium for marketing, helping brands to capture the first wave of the Web3.0 era. For example, the meta-cosm, AR, and VR would bring new interactive scenes, and the content production revolution brought about by AIGC would increase the effectiveness of the connected users.在元宇宙虚拟世界百度希壤中，一批品牌已经先行进行了营销探索，让元宇宙成为品牌营销的新阵地。据悉，一汽奔腾、伊利金典先后将品牌营销搬进了希壤，在元宇宙里打造自己的品牌空间，或将活动搬到元宇宙里举办。在希壤里，任何用户都可以塑造数字人角色并进入元宇宙会场，并与品牌进行沉浸式交流互动。A group of brands have already pioneered marketing exploration in Bido-Hyoma. It is known that Bentung, Elykin, has moved brands into Greece, built their own brand space in the meta-cosmos, or moved events to the meta-cosm.“未来每个品牌也许都将拥有数字孪生世界的人格化分身，实现代言人自由。”尹英利介绍称，数字人将成为品牌营销的新生产力。《2022虚拟人产业研究报告》数据显示，到2030年，数字人的整体市场规模将达到3095亿元。基于庞大的市场使用前景，百度智能云曦灵平台将数字人分为演艺型数字人和服务型数字人，并在金融、政务、广电、航天等领域实现多场景落地。“Every brand in the future will probably have a digital twin world with a personalized identity and the freedom of spokespersons.” Yoon Yingli introduced that digital people would become a new productivity for brand marketing. The 2022 Virtual Man Industries Study shows that by 2030, the total market size of digitals will reach $30.95 billion.“你的消费者可能在未来世界等你，Web3.0来了,别做局外人。”尹英利说。"Your consumers may be waiting for you in the future. Web 3.0. Don't be outsiders." Yoon Young-li said.</section></div>