原标题:甘肃省文旅厅召开智慧景区建设推进会让“元宇宙”为产业发展赋能
Original title: Gansu Province Departmental Hotel Hall to launch a project to build an intelligent landscape that will empower the “won cosmos” for industrial development.
中国甘肃网7月26日讯 (西北角·中国甘肃网记者 张兰琴)7月25日,甘肃省文旅厅组织召开全省智慧景区建设推进会,深入学习数字文旅对于文化和旅游产业的助力作用,通过会议推荐和交流对接,提出优先在全省重点景区、博物馆、演艺场所落地优质元宇宙项目,并在开发文创产品和研发游戏空间、文化数字科技融合为夜间文旅产业发展赋能等方面进行深度融合创新。
On 26 July, the Gansu Network of China (Northwest Cape & Middot; Gansu Network journalist Zhang Lancheng of China) organized a province-wide awareness-raising session on the development of the smart landscape, in which he studied in depth the contribution of the Digital Brigade to culture and the tourism industry. Through the meetings, he proposed a high-quality meta-cosmos project in priority areas of the province, museums and theatres, as well as deep integration and innovation in the development of creative products and in the development of play spaces, the integration of cultural digital science and technology into enabling the development of the night travel industry.
近年来甘肃省文旅厅高度重视数字赋能文旅发展,在加大招商引资和项目建设的同时,进一步整合各类资源,特别是联合核心技术力量,扩大甘肃文旅产业叠加效应,奋力开拓市场,建立数智营销阵地。元宇宙在我省文旅领域的应用已取得一定成果,但甘肃数字文旅发展和智慧景区建设方面仍然有很大发展空间。
In recent years, the Gansu Department of Humanities has given high priority to the development of the Digital Enabling Brigade, which, along with increased investment and project development, has further consolidated resources, particularly the combined core technical force, expanding the combined effects of the Gansu Industry, and working hard to open markets and create smart marketing positions. The Yuan cosmos has achieved some success in the use of my provincial Department of Culture and Tourism, but there is still much room for development in the Gansu Digital Brigade and in the construction of the Smart View Area.
会议指出,元宇宙在全省文旅领域的应用需要不断创新内容、提升品质,相关景区和企业要高度重视,研发更富有创意和吸引力的虚拟旅游产品,满足游客日益增长的个性化需求。景区和企业要在保持实际旅游业务的基础上,探索与元宇宙的融合发展,实现线上线下互补,提供更加全面的旅游服务。
It was noted that the use of the Yuan universe in the province’s cultural and travel fields required continuous innovation and quality upgrading, and that the sites and businesses concerned attached great importance to the development of more creative and attractive virtual tourism products to meet the growing individualized needs of tourists. On the basis of the maintenance of real tourism operations, the sites and enterprises needed to explore integrated development with the Yuan universe, complement each other along the line, and provide more comprehensive tourism services.
除此之外,全省各级文旅部门和景区实体,要加强数字技术元宇宙在文旅领域的应用,积极主动开发虚拟旅游项目。让用户和游客通过在元宇宙中的体验,“参观”我省各地的名胜古迹、自然景观和文化遗产。同时运用元宇宙做好传统文化传播,用户可以“参观”各种虚拟博物馆、艺术馆、展览、演出,了解不同市州、县区的历史文化、民俗艺术等方面的知识。
In addition, the provincial departments and landscape entities at all levels need to strengthen the use of the digital-technology meta-cosmos in the arts and the arts, and actively develop virtual tourism projects. Users and tourists are allowed to “visit” the monuments, natural landscapes, and cultural heritage throughout our province through their experience in the meta-cosmos.
召开此次会议,旨在运用元宇宙与文旅行业的跨界融合,着力提升我省数字文旅生态建设,用新技术力量促进全省文旅产业高质量发展。
The conference was held with the aim of using a cross-border integration between the metaspace and the cultural and travel industries, focusing on the ecological development of the digital and literary brigades in my province and using new technological forces to promote quality development in the cultural and travel industries throughout the province.
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